ebooks

I have started reading the "ebooks" pdf developed by Scripture Union Queensland 2011 (Flexible learning Framework Innovation Project) that my sponsor gave me so will put key bits here:

"The development process and planning needs to start with the learner and work backwards to the content, considering the opportunities and limitations devices, delivery, formats and dynamic elements will bring to your content.

Key Questions:
1. Who are your learners and what are their preferred reading styles?
Readers with experience of using online content will expect to be able to navigate easily eg Content menues, hyperlinks, non linear content, interactivity
2. What eReading devices do your learners already use or have access to use?
iPads, androids, smart phones, kindle ...
3. How and where will you publish your ebook for learners to access?
???
4. What ebook formats are compatible with your Online publishing and eReading devices?
??? PDF
"Each ereading format is defined by the structure fo the HTML, the behaviour and layour of elements and can be recognised by it's unique file extension eg Kindle = .azw, fiction books = .fb2
Wikipedia 21/04/2011 http://en.wikipedia.org/wiki/Comparison_of_Pre-book_formats
From the above list Multimedia EBook (.exe), EPUB (.epub) and Portable Document Format (.pdf) are the only formats at this stage that support interactive digital content as well as audio content.  However Portable Document Format and Multimedia EBook do not support 'word wrap' - EPUB supports all features listed.  EPUB does have some limitations: http://en.wikipedia.org/wiki/EPUB 
A particular concern is that there is a problem with interconnectivity within the ebook - linking is hindered by the use of zip files. It also favours text-centric content and may be unsuitable for precise layouts.
5. What multimedia or dynamic elements do you want to include in with your online publishing and eReading devices?
hyperlinks, multimedia - movies, audio, images/linked images, photostory

6. What dynamic elements do you want to include in with your text?
as above - not sure of the difference - need to ask
7. What text based content are you going to convert to an ebook?
build content
Just a reminder to myself that I need to check out this site (RE: EPUB 3): http://www.writersservices.com/www/t_epub_v3.htm